Your Hidden GENIUS

The Science-Backed Strategy to Uncovering &
Harnessing Your Innate Talents

ON SALE 1.21.25 | PREORDER YOUR COPY TODAY

Are you ready for a change
in your life?

Whether you’re feeling stuck, underutilized, or overtaxed in either your personal or professional life, or if you find yourself wondering if you are truly happy, or living up to your full potential, it’s never too late to change and improve your situation, with the right tools.

Meet Your Hidden Genius. This unique guide is a breakthrough resource to support every twist and turn of your journey to self-discovery and includes special access to the innovative YouScience aptitude assessment.

With science-backed results, real-life stories, and rare insight into your unique potential, Your Hidden Genius will reveal your innate talents and help you forge your path toward a more fulfilling and meaningful life.

Once you understand your aptitudes, you can confidently navigate the abundant choices in front of you, in all sectors of your life.

Say goodbye to career burnout, boredom, and what-ifs.

It’s time to discover your hidden genius—and embrace your life’s potential.

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What people are saying about
Your Hidden Genius

"Adults of all ages want work that aligns with their potential, purpose, and preferences. Amazingly, Your Hidden Genius — and the accompanying assessment — can tell you what that work is. I wish I had this revealing and empowering book when I was starting my career."
—MEG JAY, PhD, author of The Defining Decade and The Twentysomething Treatment
“This book reflects groundbreaking research and the future of assessment testing at every level. Whether you are starting your career or looking for a change 20 years into a job, Wills and Ellison can ground you in your unique capabilities and ways to unlock new doors.”
—MARSHALL GOLDSMITH, Thinkers50 #1 Executive Coach and New York Times bestselling author of What Got You Here Won’t Get You There and The Earned Life
"Your Hidden Genius is the book every working person needs. is the book every working person needs. It is an essential tool that will scientifically help you identify your hidden preferences that are stumbling blocks unseen, and catalyst when well understood.”
—ALICE RANDALL, author, professor, writer-in-residence and Andrew W. Mellon Chair in the Humanities, Vanderbilt University
“For those searching to connect their unique interests and strengths with a career that is true to who you are, this book can help you chart that path!"
—MIKE MARRINER, Co-Founder and President, Road Trip Nation
"In Your Hidden Genius, Betsy Wills and Alex Ellison skillfully weave together unsung aptitude research and intriguing storytelling to unlock and distinguish the innate sources of everyone’s potential. As I’ve seen over the last 30 years working with thousands of highly educated people who were unsure whether they fell into the wrong career and baffled by how to find their direction, this is a longstanding problem. To uncover what you are naturally good at, get this book."
—ANTHONY SPADAFORE, coauthor of Now What?
"If happiness, success, and fulfillment are your intended destinations in life, Your Hidden Genius is your express-lane ticket. It unlocks the natural gifts you were born with. Once you know clearly what they are, you can (finally!) align your career to take full advantage of them.”
—ADAM TAGGART, entrepreneur and author of Finding Your Way to Your Authentic Career
“Wills and Ellison give untapped potential a voice, a stage and hope. Illuminating talents and personality assets, they greatly advance a movement of millions designing a life rather than living by default. With them, write the story of being your best while confidently navigating a lifetime of role transitions.”
—RICH FELLER, PhD, LPC, JCTC, a National Career Development Association past president, Colorado State University Distinguished Teaching Scholar and Eminent Career Award Recipient
"Your Hidden Genius reveals the keys in our aptitudes and personalities that can unlock our talents.”
—DR. MILTON CHEN, Executive Director, Emeritus, George Lucas Educational Foundation

We are all hardwired to think and work differently:
no two minds or people are alike.

A one-of-its-kind guide that offers you rare and surprising insights into what makes you, you.

Including special access to the innovative YouScience aptitude assessment, Your Hidden Genius reveals your innate talents, interests, and personality traits along with the infinite paths that can lead to your absolute happiness and career success.

  • “Landing on the right career seems more important today than ever before; in recent decades, work has eclipsed family, community, and religion as our primary source of meaning and identity.”

    —Betsy Wills & Alex Ellison, Your Hidden Genius

  • “Your aptitudes, along with your interests and personality, are the raw materials—the fuel that propels your life.”

    —Betsy Wills & Alex Ellison, Your Hidden Genius

  • “Armed with my assessment results, I came to understand my quirks and talents within a context and a language that made sense. I felt inspired and motivated. Even better, I saw how I might apply them to my own future.”

    —Betsy Wills, Your Hidden Genius

  • “I’ve since learned that aptitude awareness is a nonbiased, no-BS way to show that the best way to navigate our careers—and lives—is to uncover our hidden genius.”

    —Alex Ellison, Your Hidden Genius

  • “Regardless of where you are in life, your newly-discovered assets will surely set a course for some uncharted territory. So hold on tight. The surprising places you’re headed will be exactly right for you.”

    —Betsy Wills & Alex Ellison, Your Hidden Genius

  • “Much like your dominant hand, your aptitudes reflect your natural potential for certain types of activities. The most promising activities are the ‘dominant hand’ ones for which you have some natural inclination.”

    —Betsy Wills & Alex Ellison, Your Hidden Genius

  • “Our work in the world has healing power and our talents are not just ours to covet; they are meant to be shared.”

    —Betsy Wills & Alex Ellison, Your Hidden Genius

Betsy Wills, cofounder of YouScience and a pioneer in aptitude awareness, and expert career coach Alex Ellison joined forces to write this essential life and career guide based on the cutting-edge assessment. 

Learn more about them here.

A photo of colleagues working together

Your Hidden Genius provides a custom-made roadmap to what makes you special and brilliant, revealing your distinct combination of natural talents, interests, and personality traits—a mix as unique to you as your fingerprint.

With the instant appeal of personality and interest surveys, such as Enneagrams and Strengthsfinder, Your Hidden Genius offers a key difference by focusing on objective measures of spatial, physical, and mental abilities rather than self-reported personality and interest surveys.  In short, the results you receive can’t be gamed, making them the most reliable reflection of your true potential. Scientific testing rather than self-reported answers as a means to unlock your potential.

Included in the book is access to the groundbreaking YouScience aptitude assessment, a series of game-like exercises that distill the science of aptitude measurement into a 90-minute online experience, then pairs your results with its robust and proprietary career database.

You’ll uncover new opportunities for work and leisure that suit both your interests and your talents.

A photo of rainbow colored glass

You will receive a deep dive into different aptitude profiles and in-depth context for how to interpret your assessment results, along with dozens of personal stories and first-person interviews with professionals across a diverse range of fields.

Wills and Ellison’s research explores the rich and varied ways your career can unfold to both inform and inspire your overall life journey.

Whether you’re just starting out or pivoting mid-career, Your Hidden Genius will guide you through today’s complex and shifting professional landscape and be your indispensable resource through every twist and turn of your journey.

IGNITE YOUR  
CAREER EXPLORATION.

PREORDER YOUR COPY TODAY.

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